Thứ Sáu, 16 tháng 3, 2018

Quảng cáo trên báo chí tiếng Nga nơi hội tụ các yếu tố ngôn ngữ và văn hóa dân tộc

Advertising is an activiy of verbal communication not only to present information but also to win mind and heart of advertisement receivers, the potential customers. Advertising goal is a specific communication task and achievement level to be accomplished with a specific audience. Advertisements (ads) are also available around us that we cannot keep on ignoring them. They are informative and may keep “in touch” with the world. Ads exist with their own linguistic characterictics. There are also a lot of cultural, nationl features and elements in ads. It is a real picture of social, economic, political life in Russia today. Thanks to ads we can get to know more about Russia, its culture, its traditions, cuctoms and its language.

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Trợ động từ avoir và être trong tiếng pháp xét dưới góc độ ngữ nghĩa và một số hệ quả sư phạm - The auxiliary verbs “Avoir” and “Etre” in semantic angle in French

In French, a composite verb is normally formed with one of the auxiliary verbs “AVOIR” and “ETRE”. Most of these verbs are with “AVOIR”, an...